While attending a Super Bowl game
is a lifelong dream for many NFL fans, Norman Ginsburg has been
fortunate enough to go to every one. As the head of sales
and marketing for CBS Radio, Ginsburg attended the first Super
Bowl as a business trip. Ginsburg quickly formed contacts
and friendships at the game that allowed him to attend every subsequent
NFL title game.While Ginsburg began his Super
Bowl trips for his job, he soon made it a family affair, taking
his wife and son to the games. “The
first football game my wife ever attended was a Super Bowl,” remembers
Ginsburg. Now retired from CBS and a faculty member at Arizona
State University, Ginsburg teaches “Media Sales and Promotions” in
the Walter Cronkite School of Journalism and Mass Communication.
He is looking forward to a short trip to Super Bowl XLII, which
will be held across town in Glendale, AZ.